The town of Ceres is the administrative centre of the Witzenberg. Ceres is located in the Warm Bokkeveld Valley about 150 km north of Cape Town, which is warmer than the highlands, which is known as the Koue Bokkeveld. Ceres is well-known for its fruit juices which are exported worldwide as well as for its winter snow and cherry-picking from the "Klondyke" farm. Ceres lies hidden away in a valley surrounded by the mountains of the Boland, accessed only via breathtaking mountain passes such as the Theronsberg Pass of the Hex River Mountains. The Ceres district is one of South Africa's largest deciduous fruit-growing regions and home to the Ceres Group which produces fruit juices. Farms which produce fruit and vegetables are located on the mountainous plateau, while in the valley lie the towns of Ceres & Prince Alfred. The area of Ceres also extends into the Karoo, where game farms and bird watching are favourite amongst visitors.